Putera
I am
Hello.
Im Indonesian, Art Based
Welcome to my portfolio site
Welcome to my portfolio site
My favorites words by
Stefan Sagmeister //
HAVING GUTS ALWAYS WORKS OUT FOR ME!
Contact me: m. +62 812 8837 4473 | e. puteramailoa@gmail.com | Vaccinated for Covid-19
About Me.
Hello, I am Putera. I’ve been working as an advertising creative professional for about 11 years now and spend the last 6 years to lead digital creative.
I pride myself on taking projects from start to finish, ensure consistency throughout. Create exciting campaign concepts, develop brands from scratch, and design beautiful for digital, print and video assets that connect with consumers and inspires them into action.
As Creative Group Head for Maleo (december 2020 - Aug 2021), I was in charge of conceptualizing campaign and leads creative for Digital & ATL.
Main Skills.
Creative Strategy
Determine the content of the message to be used in the advertisements by preparing a definite outline. These strategies are developed to meet the advertising goals and objectives.
Concept
Development
Ensure the development of the concept is carried out by keeping in mind the needs of the customers as well as the nature of the product also provides the guiding principles for copywriters and art directors to develop the advertisement.
Content
Strategy
Ensure the content encompasses four core elements:
Information
Context
Medium
Form
Content
Design
Creating and ensure the right elements and organize them in an attractive and cohesive way in order to attract visitors on the website.
Visual
Communication
Creating and ensure the choice of elements fit in on the brand/product to representing information to efficiently, effectively create meaning as visual communication