Putera magnificat theodoronmailoa.
Im Indonesian. Art Based...
Hello, I am Putera. I’ve been working as an advertising creative professional for about 11 years now and spend the last 6 years leading digital creative.
I pride myself on taking projects from start to finish, ensuring consistency throughout. Create exciting campaign concepts, develop brands from scratch, and design beautiful digital, print, and video assets that connect with consumers and inspire them into action.
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As Creative Group Head for Maleo (December 2020 - Aug 2021), I was in charge of conceptualizing campaigns and leads creative for Digital & ATL.
Creative Group Head | July 2015 - October 30, 2020
PT MPG Havas Media Indonesia | Socialyse Department
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Creates innovative campaigns, visual and content concepts to effectively reach out to client's target audience.
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Managing creative team and providing ongoing creative direction for new and existing campaigns across all marketing channels.
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Conducted research on consumer demand preferences, trends, and industry opportunities.
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Reviews and approves designs artwork, photography, video, content, and graphics developed by a creative team.
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Oversees recruitment of members of creative team and mentors new hires until they find their footing.
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Supervises a team of 8 creative talent with a direct approach and Implements collaboration methods to more efficient workflow.
Skills:
• Creative Strategy
• Concept Development
• Content Strategy
• Content Design
• Visual Communication
Additional Skills:
• Leadership & Communication Skill
• Teamwork
• UI/UX Design
• Branding & Identity
Experience Brand handled:
Samsung • XL • SRC • XL Prioritas • Curcuma Milk • Visa • OLX • Garuda Indonesia • GSK (Sensocyne, Voltaren & Panadol) • Hyundai • BTPN • Mandiri • DBS • Panin Bank • Astra Life • Telkomsel • Indofood • Eskulin • Kapal Api
Art Director | April 2011- July 2015
BUBU.COM
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Proposed digital advertising solutions that are geared towards a stronger presence on the web.
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Produced engaging concepts and designs for brands.
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Brainstorms with the team members to provide unique concepts and visual design.
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Design the UI-UX for apps or website projects.
Main Skills.
Creative Strategy
Determine the content of the message to be used in the advertisements by preparing a definite outline. These strategies are developed to meet the advertising goals and objectives.
Concept
Development
Ensure the development of the concept is carried out by keeping in mind the needs of the customers as well as the nature of the product also provides the guiding principles for copywriters and art directors to develop the advertisement.
Content Strategy
Ensure the content encompasses four core elements:
Information

Context

Medium

Form
Content
Design
Creating and ensure the right elements and organize them in an attractive and cohesive way in order to attract visitors on the website.
Visual
Communication
Creating and ensure the choice of elements fit in on the brand/product to representing information to efficiently, effectively create meaning as visual communication
putera
magnificat.
I’m looking forward to working together.
Connect with me.